Broox Broox
Projects
- Convergence

Convergence

Fashion design, development and consultation

Fashion Convergence is a separate entity and an expansion process of professional education which shaped students’ talents for over 20 years.
The fashion industry itself is one of the areas which can aid economic growth in the future. This factor has led to a new paradigm of developing the fashion industry through activities like training, seminars and consultations.

Client: Fashion Convergence
Services: Brand Identity

Basic Idea

F Letter of Fashion
C Letter for Convergence

Simply, the idea from the busines itself, Fashion Convergence. that ilustrated in a dynamic way, with a visual representation of a tree branch. Which indicates the company will grow and become a big tree that have a lot of potential and give benefit for others.

Process

logo-icon

Typeface

The CNVRGNCE word created by removing vocal words just only the last word “E” we used, as a statement to syncronize the words.

The reason is to remove the formal impression about convergence so it’s sounds more acceptable and dynamic, and following with the latest trends of branding.

Moodboard

Modern = Integrity
Technology = Innovative
Future = Initiative

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This is what Fashion Convergence is all about

“A new commitment and energized enthusiasm to contribute new ways to succeed in the fashion industry.”