Info
ESMOD Jakarta is a leading fashion designer education institution in Indonesia.
Their goal was to increase student registrations by reaching out through digital media.We created a digital marketing campaign communicating that studying at ESMOD will enable you to create your own legacy, through fashion, by finding your own passion.This asked for a new online identity on the website and in social media, that we’ve designed and implemented, now used throughout all communications,The new website was redesigned and optimized to generate leads. And we’ve created and executed additional digital campaigns to funnel the right audience.Including Videotron ads, online ads campaigns on social media, videos and activation microsites.
Brief
“We upheld the rigorous professional international standard and encourage young designers to adapt it to the rich cultural heritage of Indonesian culture.” – ESMOD Jakarta
Fashion amplifies life. It makes ordinary to extra-ordinary, it makes statements into fashion statements. It reflects and exaggerates society. Therefore, fashion in itself has a very important role in shaping society. It needs strong leaders to steer it in the right direction for the future. We believe: away from mass consumerism, towards individual artistry. To inspire people to be their best selves. So they can contribute to a more free and connected world.
We strongly believe that ESMOD Jakarta is meant to lead ahead the fashion industry in Indonesia into a world where the Indonesian heritage and culture, the unique way that through history Indonesia blends rituals & customs, becomes something new and show that as an example to the world. An example of how you can find your own true voice. Building on legacy.
Design
ESMODs added values are the very high quality teaching creation and business, being part of a tradition and international network
The vision has todo with how ESMOD Jakarta sees the world. We think it has to do with more freedom and expression, for every one to find their own voice. The world needs more artists. That not only express themselves, but even inspire the world to be more artistic
