Broox Broox
Projects
- Estrella Infine

Estrella Infine

Let kids be kids

Estrella – Infine is a brand for children with superior products namely dress, estrella has started its business for 3 years and is growing rapidly. But the brand estrella – infine does not have a strong brand identity so they mixed the visual styles but not reflecting the brand itself. We see from the visual side that there are many shortcomings that make the product not look good. like photography looking stiff, improper product image, lack of sales branding, etc.

Client: Estrella Infine
Services: Brand Identity, Social Media Styling

Idea

Let kids be kids

Basically children’s activities move freely. The products of estrella – infine itself have advantages in terms of material that is comfortable for children and therefore we want to capture children’s activities and visualize it to became a brand identity of estrella – infine

Process

Visual style

We gives some option to show the display by using kids model :
Show the natural expression so it doesn’t looks its been directed. Because the character of the kids usually unpredictable.
The activity from the kids, they always have something to be played.
Street looks now a days parents want to see they children looks more mature and pretty.
Show kids with their moms, it can create the harmony between them.

estrella-slider-1
estrella-slider-2
estrella-slider-3
estrella-slider-4
estrella-slider-5

Conclusion

It’s not just about getting their attention, but keeping their attention as well. Build that long-term trust and relationship

Every brand, whether it’s your personal brand or a company brand, has a story. And that story is an opportunity to connect with your audience on a deeper and more soulful level. It’s not just about getting their attention, but keeping their attention as well.

So think about and ask yourself how people are going to resonate with your brand, your message, your story. From the words that you use to the images that show up on your Instagram, all of that tells a story. All of that is branding.