Samsung ChatON

Brand Activation

With the likes of Whatsapp, Line and KakaoTalk already out there, how does another messaging platform differentiate itself in the market?
In this feature-driven category, Samsung ChatOn goes beyond utility and instead celebrates the reasons why people connect through the app via this spot that captures the sentiment “the best moments happen when people start chatting.”

First aired in Indonesia on Jan 22, 2014, the enggagement has more than 5 million reach on social media.